jocelyn phillips branding
start attracting more
dream customers!
If you find that you aren't attracting the right kinds of customers or converting enough followers to paying customers, this is the perfect place to start!
Creating a detailed description of your dream customer is a core element of any effective brand strategy.
- It makes creating content easy!
- You become a magnet for your dream customer.
- You build trust with your audience, which leads to more sales.
- You understand your customers' problem so you can directly speak to the solution you offer.
Use this dream customer worksheet as an internal business tool to keep you focused and clear on your messaging when communicating your brand or creating new products and services.
Whether you are creating marketing campaigns, social media posts, or blog posts imagine you are speaking directly to this one person.
Focusing your marketing on your dream customer doesn't mean that you won't attract customers who fall outside of your exact description. But you will have more success attracting dream customers if you keep your messaging targeted and specific to them. When you try to serve everyone, you end up serving no one.